Kpop Brand Rankings May 2025: G-Dragon and Jennie Reign at the Top
May 2025 brought another exciting shift in the K-pop world, and this month’s brand reputation rankings are hotter than ever. According to the Korean Business Research Institute, two undeniable icons — G-Dragon from BIGBANG and Jennie from BLACKPINK — have claimed the top spots in the male and female group member categories. Let’s take a closer look at the full results and what they mean.
📌 Table of Contents
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1. G-Dragon: The Unshakable Leader of K-pop Males
G-Dragon holds the No.1 spot for the third month in a row. Although his brand index dropped by 28.77% (from 6,570,472 in April to 4,679,825), he remains the top male idol in brand power. This shows just how strong his influence is, even with a performance dip.
Top keywords: “Tokyo Dome concert,” “world tour,” “Übermensch”
Related terms: “perform,” “sold out,” “release”
Positive score: 92.08%
2. Jennie: Queen of Brand Power
BLACKPINK’s Jennie continues to shine, topping the female category for the second consecutive month. Her brand index jumped a stunning 42.78%, reaching 9,479,200 in May (from 6,639,054 in April).
Top keywords: “like Jennie,” “Met Gala,” “You Quiz on the Block”
Related terms: “confident,” “unrivaled,” “honest”
Positive score: 90.43%
🔥 TOP 100 – Kpop Boy Group Member Brand Rankings (May 2025)
- BIGBANG G-Dragon
- BTS Jin
- ASTRO Cha Eun Woo
- BTS Jimin
- BTS Jungkook
- Wanna One Park Ji Hoon
- BTS V
- BTS Suga
- Wanna One Kang Daniel
- Highlight Yoon Doojoon
- BTS J-Hope
- RIIZE Wonbin
- Super Junior Heechul
- ZEROBASEONE Sung Han Bin
- Highlight Yang Yoseob
- BTS RM
- Wanna One / NU’EST Hwang Minhyun
- EXO Baekhyun
- SHINee Key
- Highlight Lee Gikwang
- RIIZE Sohee
- Super Junior Kyuhyun
- THE BOYZ Juyeon
- SEVENTEEN Jun
- BIGBANG Taeyang
- RIIZE Sungchan
- EXO Kai
- BIGBANG Daesung
- ATEEZ San
- SHINee Taemin
- SHINee Minho
- Super Junior Choi Siwon
- SEVENTEEN Hoshi
- NCT Doyoung
- NCT Mark
- SEVENTEEN Mingyu
- SEVENTEEN Wonwoo
- NCT Jaehyun
- TVXQ Yunho
- THE BOYZ Hyunjae
- NCT Sion
- SEVENTEEN Jeonghan
- Wanna One Ong Seong Wu
- SEVENTEEN Seungkwan
- SEVENTEEN Woozi
- TWS Shinyu
- NCT Yushi
- EXO Suho
- MONSTA X Minhyuk
- SEVENTEEN DK
- NCT Riku
- RIIZE Eunseok
- SHINee Onew
- ENHYPEN Sunghoon
- WINNER Kang Seung Yoon
- NCT Jaehee
- TVXQ Changmin
- BTOB Im Hyunsik
- TWS Dohoon
- NCT Ryo
- WINNER Kim Jinwoo
- BTOB Lee Min Hyuk
- BTOB Lee Changsub
- RIIZE Anton
- WINNER Lee Seung Hoon
- NCT Sakuya
- THE BOYZ Kevin
- ENHYPEN Jay
- SEVENTEEN S.Coups
- ENHYPEN Jungwon
- THE BOYZ Younghoon
- EXO Sehun
- Super Junior Sungmin
- ZEROBASEONE Kim Ji Woong
- ENHYPEN Sunno
- Wanna One Bae Jin Young
- ZEROBASEONE Zhang Hao
- Highlight Song Dong Woon
- Stray Kids Hyunjin
- Shinhwa Kim Dong Wan
- SEVENTEEN Joshua
- TXT Yeonjun
- GOT7 Jinyoung
- NCT Jungwoo
- THE BOYZ Q
- TXT Subin
- Wanna One Park Woojin
- NCT Haechan
- SEVENTEEN Dino
- NCT Taeyong
- THE BOYZ New
- THE BOYZ Eric
- TXT Beomgyu
- ZEROBASEONE Ricky
- ENHYPEN Heeseung
- Wanna One Yoon Ji Sung
- Wanna One/AB6IX Lee Dae Hwi
- ATEEZ Wooyoung
- ZEROBASEONE Han Yu Jin
- ENHYPEN Niki
👑 These rankings reflect consumer buzz, media interest, fan engagement, and keyword analysis between April 17 and May 17, 2025. Stay tuned for the girl group rankings in the next section!
🔥 TOP 100 – Kpop Girl Group Member Brand Rankings (May 2025)
- BLACKPINK Jennie
- IVE Jang Won Young
- BLACKPINK Rosé
- aespa Karina
- IVE An Yu Jin
- aespa Winter
- Red Velvet Joy
- IVE Rei
- Red Velvet Seulgi
- ITZY Yuna
- LE SSERAFIM Kim Chaewon
- TWICE Sana
- ILLIT Minju
- Red Velvet Yeri
- Oh My Girl Mimi
- Red Velvet Wendy
- aespa Giselle
- aespa Ningning
- IVE Leeseo
- TWICE Nayeon
- TWICE Jihyo
- TWICE Jeongyeon
- Cignature Jee Won
- ITZY Ryujin
- BLACKPINK Lisa
- Oh My Girl YooA
- FIFTY FIFTY Yewon
- Girls’ Generation Taeyeon
- LE SSERAFIM Sakura
- LE SSERAFIM Kazuha
- IVE Liz
- TWICE Dahyun
- LE SSERAFIM Hong Eun Chae
- APINK Jung Eun Ji
- IZNA Yoon Ji Yoon
- TWICE Chaeyoung
- Oh My Girl Arin
- WJSN Bona
- KiiiKiii Jiyu
- ILLIT Wonhee
- WJSN Exy
- LE SSERAFIM Huh Yun Jin
- EXID Hani
- Girl’s Day Hyeri
- NMIXX Sullyoon
- BABYMONSTER Ahyeon
- BLACKPINK Jisoo
- Oh My Girl Hyojeong
- Oh My Girl Seunghee
- APINK Yoon Bomi
- BABYMONSTER Asa
- FIFTY FIFTY Hana
- Kiss of Life Natty
- ITZY Yeji
- Lovelyz Lee Mijoo
- Girl’s Day Bang Minah
- fromis_9 Lee Chae Young
- Girls’ Generation Seohyun
- Oh My Girl Jiho
- IVE Gaeul
- fromis_9 Baek Ji Heon
- Girl’s Day Yura
- WJSN Seola
- ITZY Chaeryeong
- ILLIT Iroha
- WJSN Dayoung
- TWICE Mina
- ILLIT Moka
- Kiss of Life Belle
- WJSN Soobin
- ILLIT Yunah
- BABYMONSTER Ruka
- FIFTY FIFTY Keena
- fromis_9 Song Ha Young
- BABYMONSTER Laura
- Oh My Girl Yubin
- fromis_9 Park Ji Won
- Girl’s Day Sojin
- ITZY Lia
- Hearts2Hearts Jiwoo
- Hearts2Hearts Ian
- fromis_9 Lee Na Gyung
- tripleS Kim Chae Yeon
- woo!ah! Nana
- DIA Jung Chaeyeon
- KATSEYE Lara
- Kiss of Life Julie
- FIFTY FIFTY Moon Chanelle
- BABYMONSTER Chiquita
- H1-Key Yel
- Hearts2Hearts Stella
- IZNA Mai
- IZNA Bang Jee Min
- MEOVV Ella
- MEOVV Anna
- FIFTY FIFTY Athena
- Hearts2Hearts Yuha
- IZNA Choi Jung Eun
- BABYMONSTER Pharita
5. What the Data Tells Us
Here’s what stood out in this month’s report:
- Male brand data dropped 5.32% from April
- Female brand data rose 5.05%
- New generation idols like Wonbin (RIIZE), An Yu Jin (IVE), and Karina (aespa) continue to climb the ranks
- Fashion and overseas schedules had a big impact on reputation this month
❓ Frequently Asked Questions (FAQ)
Q: How are K-pop brand reputation rankings calculated?
A: They are based on media, consumer, and community data gathered and analyzed by the Korean Business Research Institute.
Q: How often are these rankings updated?
A: Monthly, with a reporting period of about 30 days each cycle.
Q: Who topped the rankings this month?
A: G-Dragon led the boy group rankings, and Jennie topped the girl group rankings.
Q: Which keywords helped Jennie top the chart?
A: "Like Jennie," "Met Gala," and "You Quiz on the Block."
Q: Where can I view the full list?
A: Visit brikorea.com for the full Top 100 list.
💬 Final Thoughts: Who's Your No.1?
This month’s K-pop brand rankings reflect more than just popularity—they show how influence, style, and global activity impact the perception of idols. Jennie proved her fashion icon status globally, while G-Dragon maintained his elite reputation despite fewer activities. The rise of 4th-gen idols also shows that the future is bright — and highly competitive.
Who do you think deserves the No.1 spot next month? Are you surprised by any names in the Top 10? Drop your thoughts in the comments or join us on our social channels!
